The future
The future of Audio Branding accelerates with the arrival of electric cars, which, added to artificial intelligence, open the door to a new concept in the automotive industry: Car Audio Caracter. It consists of developing the unique character of each car through the design of sounds that interact intelligently, improving the user experience.
CARACTER def: The distinctive sound of a car.
CASE STUDY
The voice of HiPhi X
DESCRIPTION
Human Horizon is an innovation-focused automotive company that resonates directly with users. For the launch of its first model, the HiPhi X, high quality, specific and general sounds were developed. These were designed to strengthen the qualities of this car: luxury and technology in constant interaction with people.
Finding the soul
The first objective was to understand the identity of the HiPhi X to create a caracter focusing on the synergy between technology and the human spirit that drives it.
For this, different Audio Brand Components were developed that generate a recognizable experience for the user, without losing the innovative nature imposed by the Human Horizons DNA.
Leit-motiv
THE NEW VOICE: HIPHI X
Audio Branding components
Synth
Strings
Voice
FX
HiPhi X Moods
The human being feels and expresses himself in different ways. The HiPhi X caracter contains 3 sound Moods that adapt in a more personal and effective way to the user’s profile, expanding the emotional reach that the car can have on people.
Mood A
Opening sound
Closing sound
Mood B
Opening sound
Closing sound
Mood C
Opening sound
Closing sound
The street symphony
Electric cars bring a world full of sound textures that will transform streets, and cities, forever. The HiPhi X character features Synthetsized Pitch-Shifted sounds, which interact with the user and his environment through the speed pedal.
Powertrain is a unique in-car sound that gives a sense of speed and dynamism when accelerating. The AVAS is a sound that is heard outside the car, emulating an engine, to protect pedestrians and give them an acoustic reference of the HiPhi X.
Mood A
AVAS
Powertrain
Mood B
AVAS
Powertrain
Mood C
AVAS
Powertrain
The legacy of evolution
As with every evolution, it is important to recognize the legacy of the past in order to create a more natural transition for the user of the future. That is why we re-signified the traditional alerts of the old vehicles, emphasizing their maximum quality before including them in the HiPhi X.