The future
sounds smart

The future of Audio Branding accelerates with the arrival of electric cars, which, added to artificial intelligence, open the door to a new concept in the automotive industry: Car Audio Caracter. It consists of developing the unique character of each car through the design of sounds that interact intelligently, improving the user experience.

CARACTER def: The distinctive sound of a car.

CASE STUDY

The voice of Hiphi X

DESCRIPTION

Human Horizon is an innovation-focused automotive company that resonates directly with users. For the launch of its first model, the HiPhi X, high quality, specific and general sounds were developed. These were designed to strengthen the qualities of this car: luxury and technology in constant interaction with people.

Finding the soul

The first objective was to understand the identity of the HiPhi X to create a caracter focusing on the synergy between technology and the human spirit that drives it.

For this, different Audio Brand Components were developed that generate a recognizable experience for the user, without losing the innovative nature imposed by the Human Horizons DNA.

Leit-motiv
Leit-motiv
THE NEW VOICE: HIPHI X

Audio Branding components

Synth

Strings

Voice

FX

HiPhi X Moods

The human being feels and expresses himself in different ways. The HiPhi X caracter contains 3 sound Moods that adapt in a more personal and effective way to the user’s profile, expanding the emotional reach that the car can have on people.

Mood A

Opening sound

Closing sound

Mood B

Opening sound

Closing sound

Mood C

Opening sound

Closing sound

The street symphony

Electric cars bring a world full of sound textures that will transform streets, and cities, forever. The HiPhi X character features Synthetsized Pitch-Shifted sounds, which interact with the user and his environment through the speed pedal.

Powertrain is a unique in-car sound that gives a sense of speed and dynamism when accelerating. The AVAS is a sound that is heard outside the car, emulating an engine, to protect pedestrians and give them an acoustic reference of the HiPhi X.

Mood A

AVAS

Powertrain

Mood B

AVAS

Powertrain

Mood C

AVAS

Powertrain

The legacy of evolution

As with every evolution, it is important to recognize the legacy of the past in order to create a more natural transition for the user of the future. That is why we re-signified the traditional alerts of the old vehicles, emphasizing their maximum quality before including them in the HiPhi X.

01 Seatbelt Reminder
01 Seatbelt Reminder
02 Turn Signal:Hazard
02 Turn Signal:Hazard
03 Car Succesfull Unlock:Lock
03 Car Succesfull Unlock:Lock
04 Parking Sensor
04 Parking Sensor
05 Lane Departure Warning
05 Lane Departure Warning
06 Road Information
06 Road Information
07 Forward Collision Warning
07 Forward Collision Warning
08 Push pedal for moving forward
08 Push pedal for moving forward
09 Door Unlock During Driving
09 Door Unlock During Driving
10 Adaptive Cruise Control is not available
10 Adaptive Cruise Control is not available
INNOVACIÓN

Ronroco Lab

The essence of Ronroco is to innovate.

That is why we created a space for sound experimentation in different genres with the aim of creating new experiences for the user, and promoting distinctive ideas that help brands boost their business.

We also created tools that enhance our customers' experience. The driving simulator in Unreal Engine allows you to remotely present, implement, and preview the designed sounds, prior to the test drive.

CONTACT US

We’d love to hear from you.

And we’d also love to hear your goals, thoughts, ideas or ambitions. Whether you’re a brand, agency, filmmaker, or developer, feel free to drop us a line. We look forward to developing a unique audio experience for you.