NBA

Toyota - Camry "Clouds"

Olga

Head

BMW

RayBan

Toyota - Camry "Flowers"

Selle Italia

Barefoot

Fluent Pack

Play Grounds

Tom Dixon

Bluestone

Jist

Sunlifeguard

WNDR

Fern

Deepseek

Porsche

Gaia

Splice

The future
sounds smart

The future of Audio Branding accelerates with the arrival of electric cars, which, added to artificial intelligence, open the door to a new concept in the automotive industry: Car Audio Caracter. It consists of developing the unique character of each car through the design of sounds that interact intelligently, improving the user experience.

CARACTER def: The distinctive sound of a car.

CASE STUDY

The voice of HiPhi X

DESCRIPTION

Human Horizon is an innovation-focused automotive company that resonates directly with users. For the launch of its first model, the HiPhi X, high quality, specific and general sounds were developed. These were designed to strengthen the qualities of this car: luxury and technology in constant interaction with people.

Finding the soul

The first objective was to understand the identity of the HiPhi X to create a caracter focusing on the synergy between technology and the human spirit that drives it.

For this, different Audio Brand Components were developed that generate a recognizable experience for the user, without losing the innovative nature imposed by the Human Horizons DNA.

THE NEW VOICE: HIPHI X

Audio Branding components

Synth

Strings

Voice

FX

HiPhi X Moods

The human being feels and expresses himself in different ways. The HiPhi X caracter contains 3 sound Moods that adapt in a more personal and effective way to the user’s profile, expanding the emotional reach that the car can have on people.

Mood A

Opening sound

Closing sound

Mood B

Opening sound

Closing sound

Mood C

Opening sound

Closing sound

The street symphony

Electric cars bring a world full of sound textures that will transform streets, and cities, forever. The HiPhi X character features Synthetsized Pitch-Shifted sounds, which interact with the user and his environment through the speed pedal.

Powertrain is a unique in-car sound that gives a sense of speed and dynamism when accelerating. The AVAS is a sound that is heard outside the car, emulating an engine, to protect pedestrians and give them an acoustic reference of the HiPhi X.